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Inflatable Advertising: Balloons, Blimps, Inflatable Costumes And Outdoor Inflatables
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Published: December 4, 2007
The usual objects are seen when one looks to the sky - clouds, birds, planes, rainbows. But once in a while, there are colorful specks splashed onto the sky blue, and one is given a visual treat. Vibrant inflatable devices dot the heavens from time to time. It could be a balloon, a hot air balloon floating by, or a blimp advertising an event at the hometown stadium, but one's attention is surely captured by this unique aerial device.
This rings especially true when the flying objects come in the form of inflatable advertising.
Balloons have come quite a long way since it was first introduced in the early 1700s to the Portuguese Court. Members of the royal court enjoyed viewing an exhibition of dried up animal bladders - definitely a far cry from the present-day balloons. Fortunately, Michael Faraday came up with the idea of using rubber for these inflatable objects, and many changes have been made since his scientific venture. Nowadays, balloons are commonly used for inflatable advertising, displaying messages for the world to see.
When thinking of inflatable advertising, one might also remember large floating objects in the sky also known as blimps. Blimps got a bad reputation after the explosion of the LZ 129 Hindenburg back in the late 1930s, but vast technological improvements have been made to blimps for the purpose of inflatable advertising. Now, blimps are used by major companies to plug events and promote products, via inflatable advertising. Perhaps the most memorable inflatable advertising scheme is the iconic The Spirit of Goodyear blimp.
No matter what they're called, these floating inflatable advertising objects are striking to the eye. Because they are colorful distractions, many companies use these outdoor inflatables to attract customers to their shops or events through inflatable advertising. Inflatable advertising is the best way to go, and many have taken advantage of this effective method. The common inflatable advertising devices companies use feature their logos, mascots, or products. With the use of such, inflatable advertising is a cinch, and the curiosity of a crowd is instantly piqued.
Another form of inflatable advertising that has become popular among businesses is the use inflatable costumes. When a crowd needs to be drawn using a more aggressive and personal approach, companies can get things going by getting their employees to wear inflatable costumes. These crazy get-ups can really cause quite a stir, and work as inflatable advertising. With the right combination of individuals clad in inflatable costumes, promos and pitches, infectious revelry and cheer, any event can indeed be memorable with inflatable advertising.
Now while getting these inflatables is a great idea, one would first have to consider the cost. Purchasing an inflatable advertising device made is definitely not cheap, so looking into rentals would be a wiser decision. Rentals are offered by many specialty shops and online stores. It's easy to get a hold of these special items, and if they're only needed for a certain number of days, then opting for rentals is a more practical decision.
There's no doubt that these outdoor inflatables are eye-catching, and that they've truly come a long way since they were first invented. Unique and colorful, forms of inflatable advertising have certainly given inspiration to many.
Sources:
"Inflatable Outdoor Advertising." BIHA - Articles. 29 Nov 2007. http://www.biha.org.uk/articles.asp?view=Display&a mp;aid=22.
"Advertising balloons." Advertising Balloons. 29 Nov 2007. http://www.advertisingballoons.biz/articles.html.< br />
"Balloon." Wikipedia, the free Encyclopedia. 29 Nov 2007. http://en.wikipedia.org/wiki/Balloon.
"Non-rigid airship." Wikipedia, the free Encyclopedia. 22 Nov. 2007. 29 Nov 2007. http://en.wikipedia.org/wiki/Blimp.
Related Articles
Balloons have come quite a long way since it was first introduced in the early 1700s to the Portuguese Court. Members of the royal court enjoyed viewing an exhibition of dried up animal bladders - definitely a far cry from the present-day balloons. Fortunately, Michael Faraday came up with the idea of using rubber for these inflatable objects, and many changes have been made since his scientific venture. Nowadays, balloons are commonly used for inflatable advertising, displaying messages for the world to see.
When thinking of inflatable advertising, one might also remember large floating objects in the sky also known as blimps. Blimps got a bad reputation after the explosion of the LZ 129 Hindenburg back in the late 1930s, but vast technological improvements have been made to blimps for the purpose of inflatable advertising. Now, blimps are used by major companies to plug events and promote products, via inflatable advertising. Perhaps the most memorable inflatable advertising scheme is the iconic The Spirit of Goodyear blimp.
No matter what they're called, these floating inflatable advertising objects are striking to the eye. Because they are colorful distractions, many companies use these outdoor inflatables to attract customers to their shops or events through inflatable advertising. Inflatable advertising is the best way to go, and many have taken advantage of this effective method. The common inflatable advertising devices companies use feature their logos, mascots, or products. With the use of such, inflatable advertising is a cinch, and the curiosity of a crowd is instantly piqued.
Another form of inflatable advertising that has become popular among businesses is the use inflatable costumes. When a crowd needs to be drawn using a more aggressive and personal approach, companies can get things going by getting their employees to wear inflatable costumes. These crazy get-ups can really cause quite a stir, and work as inflatable advertising. With the right combination of individuals clad in inflatable costumes, promos and pitches, infectious revelry and cheer, any event can indeed be memorable with inflatable advertising.
Now while getting these inflatables is a great idea, one would first have to consider the cost. Purchasing an inflatable advertising device made is definitely not cheap, so looking into rentals would be a wiser decision. Rentals are offered by many specialty shops and online stores. It's easy to get a hold of these special items, and if they're only needed for a certain number of days, then opting for rentals is a more practical decision.
There's no doubt that these outdoor inflatables are eye-catching, and that they've truly come a long way since they were first invented. Unique and colorful, forms of inflatable advertising have certainly given inspiration to many.
Sources:
"Inflatable Outdoor Advertising." BIHA - Articles. 29 Nov 2007. http://www.biha.org.uk/articles.asp?view=Display&a mp;aid=22.
"Advertising balloons." Advertising Balloons. 29 Nov 2007. http://www.advertisingballoons.biz/articles.html.< br />
"Balloon." Wikipedia, the free Encyclopedia. 29 Nov 2007. http://en.wikipedia.org/wiki/Balloon.
"Non-rigid airship." Wikipedia, the free Encyclopedia. 22 Nov. 2007. 29 Nov 2007. http://en.wikipedia.org/wiki/Blimp.
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